Totally unknown outside the United States, the story of US Arways's captain "Sully" Sullenberger's miraculous landing on the Hudson river needed a new poster for its cinematic release in France. In order to be more impactful to the targeted audiences, it needed to blend the name and face of Tom Hanks with the iconic visual of the famous plane floating ashore Manhattan. Using the actual assets developed for the Domestic market, I proposed a few different options that can be reviewed below, alongside the final artwork.
CLIENT:
Warner Bros. Entertainment France
AGENCY:
The Alamo
YEAR:
2016